Things to Consider Before You Buy Digital Signage

buy digital signage

Whether you’re buying digital signage for your business or are looking to add to your current digital advertising strategy, there are a few things to consider before you buy. Read on to learn more about Hardware and software requirements, ROI opportunities, and customization options. Then you’ll be well on your way to implementing digital signage into your business. You’ll be glad you did! Continue reading to learn about the benefits of digital signage for businesses.

Cloud-based digital signage

While premise-based digital signage requires an organization to maintain its own IT infrastructure and IT team, a cloud solution offers many benefits, including automated updates and maintenance, and minimal reliance on the internet. On-premise solutions require organizations to install servers and maintain them physically and cool. They must perform software and hardware updates manually, and may run into problems such as security breaches. Organizations must also maintain the hardware and software of their own digital signage network, which could result in loss of valuable data if the system fails. Cloud-based solutions are often easy to install, and can be set up in a day.

Cloud-based digital signage software is completely invisible to viewers. The user pays a subscription fee to the cloud service provider for access to their digital signage content. The cloud service provider owns a large server farm and may provide a predetermined amount of storage space and streaming software for a monthly or annual fee. Subscription models are a common feature of cloud-based digital signage. The user does not own the software. Cloud-based digital signage is a flexible solution for many different businesses.

Customization options

There are several ways to customize the content that is displayed on your digital signage. While some companies may use built-in content, others may need to create their own. A white label reseller or a brand name business can customize the look and feel of the dashboard by changing the template skin and changing the fonts and menu icons. Customization options can also be found in some digital signage software. If your company is interested in using a customized system, a white label reseller can assist you in finding a suitable partner.

One of the benefits of using a digital sign is its ability to offer dynamic advertising opportunities. Automatic display changes are useful for restaurants switching their breakfast menus or retailers presenting their upcoming sales. Moreover, social media feeds can display positive customer feedback. Regardless of your needs, customization options for digital signage are as wide-ranging as your imagination. The best way to maximize the effectiveness of your digital signage is to create a plan and stick to it.

ROI opportunities

ROI (Return on Investment) is a measurement of results compared to set objectives. In this case, the ROI opportunities when buying digital signage are derived from the number of people exposed to a digital sign during a certain period of time. There are three elements to measure ROI, and if you are comparing several digital signage stores, the answer to these questions should help you make the best choice. Listed below are three of these elements:

a. Digital signage allows businesses to target potential buyers with a novel way of engaging them. Using QR codes or unique links, retailers and property managers can determine the ROI of their digital signage campaigns. This allows them to measure how consumers interact with these signs and determine whether the investment was worth it. However, if the ROI is not measurable, digital signage can be a waste of money. However, in the long run, this investment will pay off in the form of higher customer conversions and increased revenue.

Hardware and software requirements

Regardless of the purpose of your digital signage solution, hardware and software requirements vary. In a nutshell, these two components enable your digital signage solution to display content on a large screen, enabling you to connect to other devices and feed them information. Increasingly pervasive and smart, the Internet of Things (IoT) is bringing connected objects to the mainstream. These connected objects can be anything from televisions, lights, or cameras to digital signage devices.

Hardware and software requirements for digital signage vary depending on the size of your display. It is possible to upgrade the software without updating the hardware. However, older hardware may not work with the latest software. Make sure to check with your vendor about the hardware requirements before purchasing a digital signage device. iCOMPEL is a digital signage solution that helps you create and manage content and distribute it. Then, you can add the content you want to display to your display.


Installation of digital signage is a highly-effective marketing strategy. These displays can provide a variety of functions such as marketing, wayfinding, and public information. They are also an effective means of sharing information, enhancing customer service, and promoting your business or products. Digital signage displays can be updated to reflect relevant information for your business. Digital signage can also be used to display room schedules and information in public places. There are many benefits of installing digital signage in your office.

Digital signage displays can be free-standing within kiosks or placed in entrances and walkways. In some cases, the displays can be integrated into other hardware. However, if you don’t know how to do this, a professional digital signage team will be able to help. Their staff consists of installation and content experts, and they can ensure the smooth operation of your digital signage system. You should also be aware of the limitations of DIY digital signage installations.


Before you invest in digital signage, you should determine what you want to use it for. Depending on your needs, you may need a variety of software and hardware, from digital menu boards to interactive maps. Some businesses use digital signage for wayfinding; interactive maps can save a company money by eliminating the need to print traditional maps. Interactive maps also save employees time and money by replacing staff who would otherwise have to create products or provide direction assistance.

Digital signage hardware can vary in price. There are different types of displays, from touch screens to full-wall video walls. Some players can cost as much as $350, but others are much cheaper. You will also need professional technical support and regular system upgrades. These can be costly, but if you plan ahead and plan the installation properly, you can save money by doing it yourself. You can also hire a professional to install your signage, but make sure that they have experience.