What Type of Packaging Is Right For You?


The type of packaging your product requires will depend on its contents, value, physical composition, durability, handling, and climatic conditions. For example, liquid products will require glass or plastic containers, while electrical appliances will require tin sheets. Fragile articles may require wooden containers. Read on to learn more about the types of packaging that you can use. After all, they’re there to protect your product. But how do you know which one’s right for you?

Designing packaging

Before you begin designing a new packaging piece for your company’s products, gather as much information as you can about your target market. The more information you have, the less revisions you’ll need to make and the better your packaging will look. You may have a logo to work with, brand guidelines, and even a pre-existing style for the packaging you’re creating. However, the most important information you can gather is the exact product you want to put on the package.

When you’re designing a packaging piece for your company, it’s important to understand the manufacturing process and constraints. You need to know how durable the materials used are, how they interact with ink, and what visual effect you want to achieve. Once you’ve gathered this information, it’s time to create a mockup! Here are a few tips that will help you create a perfect packaging mockup. One of the most important steps in this process is to use a reference chart.

Materials used

Packaging materials communicate important information about the production process. While most consumers consider plastic to be inexpensive, premium customers value superior quality. This is why glass bottles, for example, are considered better than plastic bottles. While plastic is fine as an outer layer of premium packaging, most consumers prefer to use cardboard or paper for food packaging. Listed below are some of the most important considerations when selecting packaging materials. Using superior-quality materials will increase the perception of premium products to premium customers.

Padding is used to protect goods in shipping. Padding can be as simple as a padded envelope to large panels that completely surround an appliance. It can be made of various materials, ranging from Styrofoam to wood or composites. Stuffing is another type of protective packaging. It takes up additional space in a package but also keeps goods from shifting during transportation. For this reason, it is important to consider the types of packaging material used to protect your goods.


The first major function of packaging is to contain the product. Its design and composition depend on the type of product. Typically, it takes one of several forms, including liquids, solid units, discrete items, and multicomponent mixtures. It may also be corrosive, flammable, easily marked, hygroscopic, sticky, perishable, or aseptic. Despite these differences, packaging still plays a vital role in ensuring the quality of the product, making it a necessity for distribution.

The functions of packaging are numerous and often overlooked. In addition to protecting products, packaging also acts as a sales promotion device. In self-service stores, a well-designed package will grab customers’ attention and increase sales volume. In addition to serving a function in sales promotion, packaging serves as a decoration and beautification of the product. This can cause people to purchase the product even before it is actually needed. Packaging is an essential element of modern marketing, and the right design can make or break a company’s success.


The cost of packaging depends on several factors, including the type of materials used, the amount of labor required, and the size and shape of the package. Manufacturers will not usually provide advice on product measurements. Structural design is often necessary for product packaging, and it can add a significant amount to the final price. A solution provider can provide advice on the best structure for your packaging and reduce the overall cost. Structural engineers are also available to help you choose the right packaging design. Whether your product is simple or complex, these professionals will be able to advise you on the best design for your product.

The cost of packaging varies greatly. Many components go into its production, including material, labor, tooling, and set-up fees. Many factors also contribute to the price of packaging, including prototypes, design work, testing, fulfillment, and storage. If your product is fragile or large, you will have to pay more for protection. The cost of packaging can rise steadily over time, depending on the type of materials used. A budget planning worksheet can be a useful tool when it comes to estimating the cost of packaging.